Where Artistic Vision Meets Strategic Execution
Empowering artists, institutions, and cultural organizations to bring bold ideas to life — with creative leadership, design excellence, and high-level production support.
Performing Arts Advisory Group partners with bold creatives and institutions to shape, design, and execute impactful projects. We bring clarity, momentum, and results to your artistic vision.
1
Creative Consulting
Strategic guidance for arts programming, vision planning, and cultural storytelling.
2
Artistic Development
Support for artists and organizations shaping their work — from concept to impact.
3
Creative Direction & Design
Cohesive visual and experiential design for performances, exhibitions, and campaigns.
4
Production Management
End-to-end coordination of complex artistic and cultural projects.
5
Leadership Support
Interim leadership and expert advisory to strengthen creative infrastructure.
Rooted in Collaboration. Driven by Purpose.
We believe in the power of the arts to inspire, connect, and transform. PAAG exists to support the people behind the work — from emerging artists to legacy institutions. With deep experience in the creative sector and a network of multidisciplinary experts, we meet each project with precision and passion.
Our Team
We’re a collective of strategists, producers, designers, and creative leaders with decades of combined experience in the performing arts, nonprofit, and cultural sectors.
Amrita Vijay
Founder & Creative Director
AMRITA supports artists AND INSTITUTIONS in refining their voice and impact, specializing in cross-disciplinary collaborations.
Andrew Stephens
Founder & Executive Producer
ANDREW crafts identities and designS systems that align with each client’s creative goals.
“PAAG brought structure, creativity, and vision to a project that could’ve easily stalled. Their clarity helped us move forward with confidence.”
— Institutional Client, New York
“Collaborating with PAAG made our ideas sharper, our presentation stronger, and our message clearer.”
