Public life is shaped not only by the programs organizations produce, but by the systems that allow those programs to reach audiences, cultivate relationships, inspire participation, and endure over time. Performing Arts Advisory Group (PAAG) is a cultural strategy and advisory studio that helps organizations strengthen those systems.

We partner with cultural institutions, media organizations, foundations, universities, and mission-driven initiatives to build the partnerships, platforms, and public ecosystems through which culture can thrive.

Our work helps organizations deepen public engagement, expand audiences, develop cross-sector partnerships, launch new initiatives, and strengthen institutional capacity for long-term impact. Whether shaping organizational strategy, designing public-facing platforms, or advising executive leadership, we help transform ambitious ideas into lasting public value.

We believe culture is more than programming—it is infrastructure for civic life. Strong institutions create spaces where people encounter new ideas, build trust, and connect with one another. Our role is to help organizations strengthen those institutions by designing the conditions in which culture, community, and civic dialogue can flourish.

4–8 weeks

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Ideal for organizations facing a strategic question, launching a new initiative, or navigating a period of change.

 

Examples include:

• Organizational and institutional strategy

• Audience and engagement planning

• Partnership strategy

• Executive counsel

• Opportunity assessment

 

Deliverables may include:

• Strategic recommendations

• Executive workshops

• Stakeholder interviews

• Written roadmap

• Leadership presentations

2–6 months

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We partner with organizations to design and build ambitious public-facing initiatives from concept through implementation.

 

Examples include:

• Festivals

• Public programs

• Membership initiatives

• Editorial platforms

• Cultural partnerships

• Community engagement strategies

• New institutional ventures

 

We work alongside internal teams to create programs that are strategically sound, financially viable, and built for long-term impact.

Ongoing

 

Some organizations engage us as an extension of executive leadership.

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In these relationships we provide ongoing strategic guidance while helping connect ideas across programming, partnerships, communications, audience development, and institutional growth.

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This model works particularly well for organizations navigating expansion, organizational transformation, or multi-year initiatives.